Now a day, our life revolves around technology and marketing.   Many questions arise in your mind about the selection of business one is the most focused question is why the b2b marketplace is better than b2c. However, other queries about e-commerce are also covered below. Keep reading.

Although B2B marketplaces employ some B2C user experience strategies to make contract management more natural and comfortable, multi-vendor B2B marketplaces disregard some significant fundamental distinctions. B2B markets, in short, feature more intricate back-end technology that enables smooth connectivity with current company networks and procedures.

B2B marketing (business-to-business) 

In the B2B (business-to-business) marketplace, a company’s primary client is another business, not the general public. Businesses only sell their goods or services to other companies in a B2B transaction. As a result, their marketing objective is to win over the individuals or groups that make purchases on behalf of their organizations or brands. They also comprise sites used by wholesalers.   

Examples of B2B e-commerce:

  • A producer who delivers goods directly to dental offices or hospitals
  • a business that creates medical software and sells it to healthcare facilities
  • a corporation that gives a building company raw materials

B2C marketing (business-to-consumer) 

Business operations that offer their goods or services directly to clients are referred to as “B2C marketing.” The target market for business-to-consumer transactions is a consumer prepared to purchase the company’s goods or services. B2C marketplaces, which focus on consumer requirements and preferences, use financial incentives, connection building, and deep knowledge of emotional reactions to speed up their sales processes.

Customers want to be able to find what they need on the website. As a result, each purchasing choice is influenced by several factors, including the product’s quality, price, and checkout process, in addition to an emotional connection. Therefore, it is B2C when you visit the Apple shop to purchase a smartphone or wearable.

The important components of the B2B and B2C marketplaces and lead generation focus on relationship building and the newest marketing trends.

B2C eCommerce examples:

  • a company that sells homes in real estate
  • a retailer of cosmetics and other beauty supplies
  • A health technology business that offers a variety of blood pressure monitors
  • Those mentioned above are all directed at a single individual.

How are sales in B2B and B2C similar? 

B2B and B2C sales have one fundamental thing in common: they are both focused on selling to a particular customer. The fundamentals are the same whether the buyer is a regular person purchasing a car with customized features or a company looking to buy a fleet of vehicles. The likelihood that a consumer will return and suggest you to others increases if they feel supported and valued. Customer service is crucial to achieving that.

Both sales need a solid marketing plan to succeed, even beyond providing excellent customer service. While the specifics of these approaches may differ for B2C and B2B sales, they still revolve around reaching the correct audience with your message.

What makes the B2B marketplace better than the B2C 

To distinguish the uniqueness of b2b marketing from b2c, we will explore by reference to flowing strategies

  • Audience Size
  • Standard rates
  • Decision-making process
  • Generate ROI
  • Online store messaging
  • Payment
  • Repeated Orders

Audience Size 

A target making it look like a an audience

The size of their audiences is one of the key distinctions between b2b and b2c. B2C brands frequently want to connect with a large demographic, such as sports enthusiasts, moms who enjoy fitness, music-loving millennials, or kids.

These are significant demographic and psychological groupings, and each calls for a unique consumer journey map: According to Brad Hall, co-founder, and CEO of SONU Sleep, “your target audience and the size of that target audience are the largest distinctions between B2B and B2C.” ” For instance, B2C appeals more to the general public and a larger population with various preferences and spending patterns.

“Alternatively, B2B marketing targets a smaller audience that often has a similar objective, necessitating more specialized sales and marketing methods.”

The audiences for B2B eCommerce are much more specific. There are often a predetermined number of buyers with a fairly simple profile. For instance, a B2B company might target the CEOs of advertising agencies or the finance VPs solely at tech companies.

Although you might assume this would reduce B2B online sales possibilities, the exact reverse is true. In the US, B2C internet revenue will amount to $875 billion in 2022. But the B2B eCommerce business brought in $1.8 trillion throughout that time.

Standard rates

Since they are likely selling their goods at a lesser rate, a B2C eCommerce firm may be required to reach and distribute to hundreds of thousands of customers before reaching their first million in sales. In B2B eCommerce, it’s common for firms to produce millions (and even billions) of dollars in revenue while requiring fewer than a few hundred clients.

One of the elements fueling the expansion of B2B is the average order value. According to Po Campo’s founder, Maria Boustead, “most consumers merely purchase one or two things” on the B2C website. Manufacturers order 15 to 25 items at a time in the B2B market.

Enterprises that sell to other businesses offer more sophisticated goods that are frequently customized to meet the customer’s demands. Additionally, these goods are typically more costly than those provided by B2C companies.

Because of this, a B2B e-commerce company’s average transaction value is generally substantially higher than a B2C company’s. There are always exceptions, such as B2B products with a $20 price tag and B2C products with a $15,000 price tag. B2B eCommerce transactions, however, are generally far more expensive.

While B2C consumers typically pay whatever dollar amount is indicated on your website that is visible to the general public unless you are conducting a deal, B2B e-commerce sales are also flexible. Large benefit orders are a negotiating stance for business clients. Distributors receive bulk discounts. Each system sold less to buy the further they consumed.

We generate a substantial portion of our revenue from B2B clients. Therefore, if we were to sign one, we would make a lot more money than if we signed 100 B2C clients.

Decision-making process 

A woman sitting on a desktop trying to make a decision

The way decisions are made in these two business structures is very different. Marketers in the business-to-business sector must interact with a sizable number of decision-makers who will make purchases on behalf of their business or corporation.

Thus, every B2B business owner needs to know that numerous participants will be involved in the purchasing process. As a result, it will be difficult and time-consuming. However, since it will be a private purchase solely based on difficult problems, the judgment process is considerably easier and quicker in B2C.

The following is the most important idea to remember: At least six decision-makers in the organization will have access to your content, including your About Us page, product pages, PDFs, demo videos, pitch decks, catalogs, and more.

It’s best if you initially invest as much in designing an ideal user experience as B2C brands do. The purchasing decision for businesses is very different from that of individual consumers, from easily shareable content that explains how business customers can resell your items to post-purchase customer care.

Because of this important distinction between B2B and B2C e-commerce, you must make sure that visitors to your website discover reasons to trust your company and think you’re the greatest option for their problem. Optimizing your user experience and communicating your brand story is so essential.

B2C eCommerce deals typically include a one-step purchasing process, which shortens the sales cycle. Compared to B2C purchases, the buying process for B2B transactions is nearly always multi-step and involves more interaction. As a result, the sales cycle is extended overall.

Generate ROI 

Customers alone buy things for themselves. Although they don’t want anyone to spend money on a transaction, it is less of a concern when a buyer makes a single transaction. However, while making a B2B transaction, consumers make a multi-unit order that they must resell and earn from. The pressure to choose wisely has increased significantly.  

“B2C customers often purchase stuff of all types, always evaluating things out and, in my instances, buying on a passion,” says Brian Folmer, founder of FirstLook. They give emotions more weight than other factors. Do I agree with this organization’s values and how its brand makes me feel?

B2B eCommerce, on the other hand, changes how people think about making purchases. According to Brian, “B2B customers, on the other hand, are typically buying with such a goal in mind in advance.” There are fewer “this is fun” purchases. In that vein, a business making a purchase typically considers one of two factors: Will this help us save money or make more money?

While the purchases are typically a lot more expensive, B2B consumers are somewhat less sophisticated than B2C consumers, which is why they strive to leave emotion out.

Similar to B2C marketing, you’re demonstrating the worth of your offering. The primary distinction between B2B and consumer-focused e-commerce is the emphasis on presenting the resale value of your product.

in contrast to our B2B customers, who might want to watch or listen to try our product lines. You must have more comprehensive information about the product for their sales staff to be able to successfully sell our goods on their own. “B2C sales might very well require a few social validations as well as enough trust for a consumer to make an initial purchase.” Founder of Cedar Spring Recreation, Will Stewart.

Online store messaging 

A woman is doing messaging

Regarding marketing collateral, one more significant distinction between B2C and B2B e-commerce is the language you employ to draw in and convert clients.

Take this from Maria Boustead, the creator of Po Campo, a business-to-business and business-to-consumer retailer of bicycle accessories. According to Maria, the product descriptions on the two platforms “are different because we are talking to other individuals.”

“For instance, on the B2B side, we specify who the device is designed for (e.g., commuters or riders of e-bikes), so they may choose the proper products for their consumers,” says the rep.

While offering B2B, reduce this pain point with customer engagement messaging. You might:

  • Please provide examples of companies that have purchased your products and increased their profit margins.
  • Discuss how your commodities have the highest purchase rate in the shop for certain retailers.
  • Promote consumer content from satisfied consumers on social media. A different B2B buyer leased to


A man paying cash

One common objective unites B2B and B2C eCommerce businesses: receiving payment for their online products. However, depending on the type of customer, different methods of payment are preferred.

For B2C customers, the most prevalent payment options are electronic wallets, bank cards, and bank cards.

However, the payment system differs significantly from B2C when B2B buyers complete online orders. In addition to using a buy now, pay later model (such as net 15, 30, or 60) to pay for merchandise after they have sold it themselves, businesses frequently choose alternate payment options such as bank transfers.

In the B2B selling process, credit card payments made directly at the point of purchase may still be applicable. However, B2B purchases sometimes have lengthy payment terms and can be fairly significant. Including more alternatives in your distribution options is helpful, including money transfers, 30- or 60-day bills, and more.

With the help of the B2B eCommerce platform Shopify, you may accept B2B payment options without starting a brand-new store. Get access to B2B Checkout, which lets business clients view organization-specific details each time they place an order, including payment plans, chosen payment methods, and retail discounts.

Repeated Orders 

Default retention is advantageous in B2B e-commerce. B2B clients frequently want a steady supply of inventory to resell in their locations, unlike B2C customers, who typically restock items after using a product (if they’ve enjoyed it).

Taking it from REECH’s owner and CEO, Bernie Schott: “REECH customers normally buy a yoga mat once to twice in a decade at most, while a studio that carries REECH mats will often buy 10 every two months.”

Profit from this edge by building a B2B sales team that highly values providing top-notch customer service. Create alliances and be open with marketing suggestions, predictions of upcoming trends or sneak peeks of new items you’re about to release. Therefore, the B2B marketplace is better than the B2C marketplace.

Similarly, employ a B2B online marketplace that facilitates reordering for customers who want an identity-based approach. Customers can log onto a company background with Shopify Plus to examine past orders, payment conditions, and bulk discounts. Within several clicks, they can restock their inventory.

Filter out vendors.

The capacity to filter and search for particular vendors and organizations is a crucial component of a B2B e-commerce marketplace. The ideal marketplace platform offers simple search features that let you quickly and precisely filter vendors by brand, price range, and product availability. In the B2B model, the customer acquisition expense can continue to pay off after one sales cycle. Corporate purchasers are unlikely to change vendors annually. The same cannot be said of business-to-consumer transactions, where options are comparable but tastes and preferences can differ. In contrast to B2B, B2C has a lower cost of acquisition, but this does not ensure the acquisition of long-term customers.


The fact that B2B sales are typically substantially larger than B2C sales is one of the chief factors in adding a B2B sales process to your business. A B2B consumer may take longer to complete the purchasing process, but they are less likely than B2C customers to buy just one or two modest things.

Instead, selling in bulk to B2B clients increases your chances of success. Furthermore, you can better persuade B2B clients to make additional transactions.

For illustration, if you sell a fleet of specially designed tractors, you are aware that you might eventually contact the seller to place new orders for replacements. While sales to new customers may be sluggish, this can open up a strong sales channel.

It depends on your company and the products you sell. B2B is more advantageous for companies providing complicated, expensive, or high-volume goods since other companies may have the cash to invest in them and the time to research them thoroughly. On the other hand, businesses with less expensive products, higher inventory turnover, and a sizable or expanding consumer base benefit more from a B2C business strategy.