Life insurance is one of the most important financial decisions you can make. It’s about securing your family’s future and ensuring their financial stability if something happens to you. By 2024, many companies will stand out through their overall performance, excellent customer service, and economic stability. Here’s a look at the best life insurance in America in 2024.

1. Northwestern Mutual

Northwestern Mutual is the largest seller of personal life insurance in the United States. The company is set to pay out $7.3 billion in shareholders who can be policed ​​by 2024. Northwestern Mutual has received more complaints from state regulators than expected from one of its largest subsidiaries, which makes it a credible choice for buyers.

Why It’s Great:

– Financial Strength: Northwestern Mutual is renowned for its financial stability, earning top ratings from all major rating agencies.

– Policy Variety: Offers a range of policies, including term life, whole life, universal life, and variable life insurance.

– Dividends: Policyholders benefit from annual dividends, which can be used to reduce premiums, increase cash value, or be taken as cash.


– Customizable Policies: Policies can be tailored to meet specific needs and financial goals.

– Strong Customer Service: High satisfaction ratings and robust support infrastructure.

– Wealth Management: Offers integrated financial services, including investment and retirement planning.

2. New York Life

New York Life is a mutual fund, which means it carries its policies. Thus, you can vote in corporate elections if you have held a permanent policy for more than one year and received ratings. The company was one of the largest life insurers in the US in 1890 and made more inquiries from state legislators than was expected from a company of his size.

Why It’s Great:

– Established Reputation: New York Life has over 175 years of experience in the insurance industry.

– Flexibility: Provides term, whole, universal, and variable universal life insurance policies.

– Dividends: One of the largest mutual insurers, consistently paying dividends to policyholders.


– Policy Conversion: Term policies can be converted to permanent policies without a medical exam.

– Financial Planning Tools: Comprehensive suite of financial planning and advisory services.

– Customizable Riders: Options to add riders for critical illness, disability, and long-term care.

3. MassMutual

MassMutual is one of the largest life insurance companies in the country. Founded in 1851, it offers a range of products, from term to universal general life insurance, a type of permanent policy that offers flexibility and investment opportunities.

Why It’s Great:

– Mutual Structure: As a mutual company, MassMutual is owned by its policyholders and focuses on their best interests.

– Range of Products: Offers term, whole, universal, and variable universal life insurance.

-High Dividends: Historically high dividend payouts to policyholders.


– Living Benefits: Access to cash value while still alive, which can be used for emergencies or other needs.

– Legacy Planning: Strong focus on estate planning and wealth transfer.

– Digital Tools: Robust online tools for policy management and financial planning.

4. State Farm

State Farm ranked first out of 22 companies in the USA. Life Insurance Study for customer satisfaction, and has consistently topped this list in recent years pointing to its positive reputation among policyholders.

Why It’s Great:

– Customer Satisfaction: Known for exceptional customer service and satisfaction.

– Policy Options: Offers term, whole, and universal life insurance.

– Bundling Discounts: Discounts are available when bundling with other State Farm products, like auto and home insurance.


– Local Agents: Extensive network of local agents for personalized service.

– Educational Resources: Comprehensive resources to help customers understand their options.

– Affordability: Competitive rates, especially for term life policies.

5. Prudential

Why It’s Great:

– Innovative Solutions: Offers unique products like indexed universal life insurance.

– Financial Strength: Strong financial ratings and a long history of reliability.

– Global Reach: One of the largest global insurers, providing a broad range of financial services.


– Living Needs Benefit: Policies can include accelerated death benefits for chronic or terminal illnesses.

– Investment Options: Wide array of investment options within variable life policies.

– Customer Service: Strong support and educational resources.

6. John Hancock

Why It’s Great:

– Vitality Program: Unique wellness program that rewards healthy living with discounts and other benefits.

– Diverse Product Line: Offers term, universal, indexed universal, and variable universal life insurance.

– Financial Stability: Strong ratings from all major agencies.


– Innovative Wellness Incentives: Discounts and rewards for maintaining a healthy lifestyle.

– Rider Options: There is a variety of riders to customize coverage, including long-term care.

– Customer Tools: User-friendly digital tools for managing policies and tracking health incentives.

7. Protective Insurance

Protective Insurance indexed universal life insurance policies scored highly in our survey. We liked that these policies are cost-effective (including internal costs), and can be good candidates for building financial value quickly. In addition, we were impressed by the historical financial performance of its global social policy index.

Low term life insurance rates.

Long 35- and 40-year level term life lengths available.

Choice of up to 8 cash value policies if you convert a term life policy.

Superior historical performance of company investments helps keep premiums low.

8. Transamerica

Why It’s Great:

– Comprehensive Coverage: Offers term, whole, universal, and indexed universal life insurance.

– Competitive Pricing: Known for competitive pricing, particularly for term life policies.

– Financial Services Integration: Provides a broad range of financial services, including retirement planning and investments.


– Living Benefits: Policies can include accelerated death benefits.

– Customizable Coverage: Flexible options to adjust coverage as needs change.

– Digital Resources: Strong online presence with tools for policy management and financial planning.

9. Pacific Life Insurance

Why It’s Great:

– Industry Expertise: Over 150 years in the industry with a strong reputation for reliability.

– Policy Variety: Offers term, whole, universal, indexed universal, and variable universal life insurance.

– High Customer Satisfaction: Consistently high marks for customer service.


– Investment Options: Robust investment choices within variable life policies.

– Estate Planning: Strong focus on wealth transfer and legacy planning.

– Competitive Rates: Attractive rates, especially for high-net-worth individuals.

10. Lincoln Financial Group

Why It’s Great:

– Strong Financials: Excellent financial stability and ratings.

– Diverse Product Offerings: Provides term, universal, indexed universal, and variable universal life insurance.

– Customizable Solutions: Flexible options to tailor policies to individual needs.


– Living Benefits: Policies offer accelerated death benefits for critical and chronic illnesses.

– Wealth Management: Comprehensive wealth and estate planning services.

– Customer Tools: Advanced digital tools for policy management and financial planning.

11. AARP

AARP’s life insurance program provides coverage to members in all 50 states and the Washington D.C. area. These policies were written by New York Life, one of the largest life insurance companies in the U.S. questions, with no medical examination. AARP also sells a guaranteed issue life whole policy through New York Life, which bypasses both a questionnaire and a medical exam for eligible applicants.

Guardian Life

Why It’s Great:

– Mutual Structure: Owned by policyholders, ensuring a focus on their best interests.

– Diverse Policies: Offers term, whole, universal, and variable universal life insurance.

– High Dividend Payouts: Consistently pays dividends to policyholders.


– Living Benefits: Access to policy cash value while still alive.

– Estate Planning: Focus on wealth transfer and legacy planning.

– Digital Experience: User-friendly online tools and resources.

13. Penn Mutual

Penn Mutual has a variety of life insurance options, including the whole life insurance above. It also offers seven universal life insurance policies with a wide range of assets and securities that you can invest in with the value of your money. You can choose a policy that protects your assets, but it has more aggressive options you can use to maximize your money faster.

Final Thought of  Life Insurance

Choosing the right life insurance policy involves many factors including insurance options, financial stability, customer service, and other benefits. The companies listed above are among America’s Best Companies in 2024. Each offers unique strengths that cater to different needs and interests. Whether you prioritize cash flow, comprehensive coverage, or exceptional customer service, there’s a life insurance policy here that can meet your requirements and help secure your family’s future security.