1. Guest Post
Guest posting is one of the oldest digital marketing tactics in the book that is still very helpful in growing your blog. Basically, guest posting is linking to other websites related to your niche and promoting the blog. Guest posts are an important Google ranking factor. Our study of over a billion web pages also confirms the relationship between guest posts and organic traffic. There are tons of link-building strategies around, but the one we used in the past was guest blogging.
The partnership benefits both parties, as one gets quality content on their site, and the other enjoys the boosted SEO benefits of backlinks. Your added backlinks send more website traffic to your website. Additionally, you are able to establish yourself as a trusted name in the industry and build relationships with your peers, which will reap great rewards in the long run.
2. Writing Articles Continuously
Today everything is different. And a young blog does not yet have the factors needed to increase blog traffic (domain age and authority, backlinks).
But when the domain is more than a year old, backlinks and blog traffic are above five thousand per month, then new articles are indexed faster and appear in the results. For such a blog, the strategy of writing more articles will be relevant. But again, your articles should be deep and of good quality.
It’s also very easy if you schedule your articles, once you connect your blog with your social media accounts, you will know the time slot in which you should write about your blogs. Each platform has its high and low hours and you need to promote your content accordingly!
You also need to update or republish your old blog posts because sometimes you have great older blog posts that just need a little updating. Maybe you created it last year and things have changed.
Make changes to the blog post: update the content, images, and headlines and tweak the SEO keywords add a few new ones in a way that fits well with what you’ve written. Also, don’t forget to update your SEO title with new keywords.
Republish it (change the date in WordPress, in the blog post editor section, change the date where it says “Publish”).
Promote it as a new blog post on all your social media accounts. I did an experiment by updating two blog posts. I promoted them to my email newsletter list, created new pins on Pinterest, and promoted them on my Facebook page, Facebook group, and Twitter. I saw a 15% increase in traffic. How to boost your social media presence? Click here to read for more details…
If you’ve written valuable content that needs to get attention, then sharing it once won’t accomplish the purpose.
Not even creating new content every time. You need to revisit your older content, update it, and share it again with a new perspective.
If you are struggling to create well-written copy, enlist the help of professional essay writers to ensure the high quality of your content.
In addition to Google, you can also use social media! These days, your audience browses social media channels the same way they search for information on a search engine. These new search engines will help you build a relationship with your target audience.
You can re-share your old posts on social media using digital marketing automation tools like Social Pilot. SocialPilot allows you to automate your social media posts on multiple platforms. Once you’ve made changes to your existing blog, you can dive back into your site’s social media analytics, find a blog you want to reshare or repeat, edit your messages, and voila! Your post has been re-shared.
3. Build & Update Internal Links
Internal links are links from one page to another within the same domain. And adding internal links from relevant, high-authority sites to sites that need support can help improve their search engine performance.
If you’ve published new blog posts, one of the best ways to increase traffic to your blog is to make sure they’re linked to related older posts.
Older blog posts have more page authority than your new posts. By including links to your new posts, your old blog posts signal to Google that the content is related, which is great.
This helps improve search results for your new blog posts and helps your new posts be found by those who read your older posts.
4. Promote Post on Social Media
Millions of people around the world use social media to share information and make connections. Social media allows you to reach a wide audience and build your brand. Social media makes it easy for you to communicate and stay in touch with family and friends around the world. Find new friends and communities; connect with other people who have similar interests. This should go without saying, but if you’re not sharing your blog posts on social media forums, start now! If you are new to blogging, make sure you have at least 7-10 posts published before you start promoting them so that once your audience sees and likes one post (because your content is so important), they will want to read more.
For many users, social networks are a way of communicating with friends and peers. And for a blogger, it is a good platform for promotion. Since most of the modern youth are sitting in such networks, they can act as your target visitors and rewrite your article.
As my experience shows, people on social media love it when your profiles look great. It should have great pictures, nice fonts, etc. The key to getting successful on social media lies in consistency. However, being consistent on multiple social media channels can be a herculean task.
This is where you use a social media scheduling tool to make your life easy. What’s that? A Social media scheduling tool creates and schedules your social media posts way ahead of time, saving you a lot of time and effort.
5. Run Ads
The most direct way to get more traffic to your blog is simply to run ads. Pay for the platform, and you’ll get instant traffic. You might be thinking why social media ads are important for everyone in this digital world. Social media marketing can help you reach a new, highly specialized audience for a low investment. Going organic can only get you so far, and spending a lot of cold hard cash can help your content get the attention it deserves. Social media allows you to target your ideal audience based on their behavior, interests, demographics, and more. You can change the conditions and experiment to see what gets you the most action even if you only have a small amount of money to spend.
In some cases, you may be thinking about which social media platform is best for your business. Determining the best social media for advertising generally depends on which platform you’ve spent the most money on. However, all things being equal, the best platform to achieve success is probably Facebook. With more than two billion daily active users and a wide variety of advertising options available, opportunities abound. Facebook isn’t the only platform you can run ads on. Instagram, Quora, Twitter, or LinkedIn can also work well for your traffic. Find a platform where your audience is, keep the clicks cheap and you’re good to go.